Revenue Path Group
  • What We Do
    • Win The Brain
    • Win The Journey
    • Win The Deal
  • Why RPG
    • Commoditization
    • Compressed Selling Time
    • Consensus Decision Making
  • The Priority Sale
    • The Book
    • Speaking & Appearances
  • Revenue Acceleration
    • Sales
      • Sales Team Effectiveness Analysis
      • Sales Presentations
      • Talent Acquisition
      • Sales Training and Coaching
    • Web Design and Branding
      • Website Development
      • Branding
      • Logo Design
      • Trade Shows and Event Design
      • Print Design
    • Marketing
      • Search Engine Optimization
      • Search Engine Marketing
      • Social Media Marketing
      • Content Marketing
      • Email Marketing
      • Inbound Marketing
  • Contact
  • (317) 735-1327
  • Menu Menu

Does Our Sales Team Have What it Takes to Win? What Competitive Teams are Doing Now.

by Mike Rendel
Read more
https://www.revenuepathgroup.com/wp-content/uploads/2020/06/one-runner.jpg 502 750 Mike Rendel /wp-content/uploads/2018/08/rpg-logo.png Mike Rendel2020-06-24 15:07:452020-06-25 11:57:38Does Our Sales Team Have What it Takes to Win? What Competitive Teams are Doing Now.

Why Your Elevator Pitch Matters More Today than Ever Before

by Mike Rendel
Read more
https://www.revenuepathgroup.com/wp-content/uploads/2020/06/Elevator-buttons.jpg 502 750 Mike Rendel /wp-content/uploads/2018/08/rpg-logo.png Mike Rendel2020-06-24 15:03:242020-07-01 07:59:42Why Your Elevator Pitch Matters More Today than Ever Before

Consensus Decision-Making Can Be Overcome

by natetorvik
Read more
https://www.revenuepathgroup.com/wp-content/uploads/2020/06/3deadlycs-bg.001.jpeg 1080 1920 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2020-06-08 08:47:152020-06-24 14:24:35Consensus Decision-Making Can Be Overcome
compressed selling time

When Does Compressed Selling Time Matter?

by natetorvik
Read more
https://www.revenuepathgroup.com/wp-content/uploads/2020/06/compressedsellingtimevid.jpg 1414 2121 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2020-06-08 08:44:222020-06-24 14:24:54When Does Compressed Selling Time Matter?
commoditization

How Can You Combat Commoditization?

by natetorvik
Read more
https://www.revenuepathgroup.com/wp-content/uploads/2020/06/commoditizationvidimg1.jpg 1394 2150 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2020-06-08 08:35:412020-06-24 14:11:48How Can You Combat Commoditization?

The Often Overlooked But Critical Difference Between B2C And B2B Branding

by Bryan Gray

There are a lot of branding agencies out there doing brilliant work when it comes to building websites, creating fonts, designing logos, and organizing brand platforms for Business to Consumer (B2C) environments. Many agencies are applying the same expertise and proven approach in Business to Business (B2B) environments. The problem is, in the B2B world, […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2019/02/B2B-B2C-Blog-Header.jpg 400 1200 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2019-02-27 07:30:082019-02-13 10:27:38The Often Overlooked But Critical Difference Between B2C And B2B Branding

Three Problems With Relationship-Based Business Development

by Bryan Gray

If you talk to enough architects, you’ll quickly realize there’s a belief in the A/E/C world that relationships are the name of the game. Not that long ago, one respected marketing and business development consultant told me that 80% of new commissions come through relationships. I don’t want to discount relationships. They’re important to us […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2019/02/JE-Relationship-Blog-Header.jpg 400 1200 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2019-02-21 07:30:182019-02-13 10:14:52Three Problems With Relationship-Based Business Development

A Year in Review: Great year. Did we set ourselves up for failure?

by Bryan Gray

What a year! Congratulations to everyone in a professional services firm that just finished their best year ever. I count myself as blessed because so many of you, so many leaders of firms (whether accountants, or architects, or attorneys, or contractors, or engineers) shared feedback about your firm’s successes and struggles and what you see […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2019/02/Year-in-Review-Blog-Header.jpg 400 1200 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2019-02-13 10:34:532019-02-13 10:35:48A Year in Review: Great year. Did we set ourselves up for failure?

Finding the Role of SEM in Your Business

by natetorvik

The question is often asked by any size of business: “Where should I put my marketing dollars?” At least one of the answers should be SEM. SEM (Search Engine Marketing) in 2019 is almost a default effort that every business needs to employ to be successful in the digital space. That is not to say […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2019/02/SEM-Blog-Header.jpg 400 1200 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2019-02-13 09:53:242019-02-20 09:50:24Finding the Role of SEM in Your Business

Take Advantage of the Holidays With Shopping Campaigns

by natetorvik

The golden era of Black Friday shopping and sales has passed. Over the past few years, the Black Friday mega sales that have been a staple of brick and mortar businesses for years have dropped precipitously, being replaced by online sales, Cyber Monday, and more and more businesses trying to get a competitive edge in […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/11/Black-Friday-Blog-Header.jpg 310 930 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2018-11-20 16:50:262018-11-21 12:13:24Take Advantage of the Holidays With Shopping Campaigns

The Top Three Reasons Your Sales Team Struggles to Close Deals

by Sara Wesche

It’s no secret it’s harder than ever to stand out and differentiate from your competition. Today’s sales teams are facing three major obstacles in their path to closing more deals, and ultimately revenue growth. #1 Compressed Selling Time Your prospect is 70% of the way through their buyer’s journey before they even talk to you. […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/09/Stand-Out-Blog-Header.jpg 400 1200 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-10-08 08:00:462018-10-01 21:44:17The Top Three Reasons Your Sales Team Struggles to Close Deals

Craft Breweries Are Owning Their Why

by Toni Swanson

It’s Octoberfest in Michigan, which happens to have more craft breweries than 46 of the 50 States. You can’t throw a stone here without hitting a brewery. And it’s rare to see anyone picking up a Bud these days. While overall beer consumption has been reported as down, the craft beer industry is booming. It […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/10/Oktoberfest-Blog-Header.jpg 400 1200 Toni Swanson /wp-content/uploads/2018/08/rpg-logo.png Toni Swanson2018-10-04 09:24:292018-10-04 09:24:29Craft Breweries Are Owning Their Why

How to Create a Sales Pitch That Closes More Deals

by Sara Wesche

You’ve made it to the short list and now it’s time for the final presentation to a room full of decisions makers. But, the real decision-maker in the room is not a person. You’re really selling to a 3 pound organ called the human  brain. And as complex and amazing as it is, the process […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/09/Close-Deals-Blog-Header.jpg 400 1200 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-09-19 15:12:012018-10-01 10:20:17How to Create a Sales Pitch That Closes More Deals
blocks that spell agency

Should I Hire an Agency?

by natetorvik

Cost Savings Team of Experts Tools and Technologies Industry Experience External Ideas/Opinions Time and Effort 6 Reasons You Should Hire A Marketing Agency You’ve all heard it before, especially those business owners out there. You need to invest in digital marketing, or traditional marketing, or whatever marketing is trending right now. In order for you […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/09/Agency-Blog-Header.jpg 400 1200 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2018-09-14 13:04:362018-09-17 11:36:39Should I Hire an Agency?

Google Medic Update

by natetorvik

Around August 1, 2018, Google rolled out what it has been calling one of its many core algorithm updates. Initially title the “Medic” update, many SEOs and industry professionals were noting that many healthcare and health-related websites were the most affected by the update. However, looking at some of the indicators and trends, it looks […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/08/SEO-Blog-Header-img.jpg 400 1200 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2018-08-20 14:03:452018-08-20 14:18:39Google Medic Update
drone, drone technology, age of accelerations, industry, business

Drone Technology – A Sign of the Times

by Sara Wesche

Yes, this photo is real. This sign was posted on a telephone pole that is typically reserved for garage sales and missing pets. But, a missing drone. That’s a new one. I chuckled, and I wondered if this person would actually get their drone back…or if the drone is sitting crushed into pieces in the […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/05/MissingDrone.png 1024 576 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-06-11 16:34:472018-06-11 16:34:47Drone Technology – A Sign of the Times

How to Use Technology and Trust to Prove Your Convincing Advantages

by Sara Wesche

We, as a society don’t trust. According to The General Social Survey, since the 1970s, our trust in other’s has dropped by almost 20%. And it’s not just people we don’t trust. Only 12% of Americans trust the press, only 14% trust banks, and only 14% trust government officials. Heck, we don’t even trust those […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/05/shutterstock_255266638.jpg 727 1000 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-05-03 13:02:352018-09-17 14:03:06How to Use Technology and Trust to Prove Your Convincing Advantages

What is Mobile-First Indexing and Why Should You Care?

by natetorvik

Over the past few months, Google has begun to roll out an element of their search that has been a hot topic of discussion: mobile-first indexing. We know that mobile usage is having an effect on every business online, and we know that more users every day are picking up a phone or tablet to […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/04/shutterstock_652918243.jpg 595 1000 natetorvik /wp-content/uploads/2018/08/rpg-logo.png natetorvik2018-04-28 17:18:182018-04-28 17:18:18What is Mobile-First Indexing and Why Should You Care?

Here’s a $250M Reason Your Credit Union Must “Own Your Why”

by Sara Wesche

Is your credit union one of a hundred, or one in a million? Here’s a $250M reason your must Own Your Why. There is a broad effort by Amazon to enter the personal finance space, including person-to-person payments, paying with voice via Alexa enabled vehicles, and in-store payments via a checking account-like option. Amazon already processes […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/04/shutterstock_201035435.jpg 2979 3427 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-04-14 17:39:582018-04-14 17:39:58Here’s a $250M Reason Your Credit Union Must “Own Your Why”

What’s the Only Question That Matters?

by Jesse Laffen

Everyone that’s considering a purchase – a B2B customer, a B2C consumer, it doesn’t matter – has a really simple question they want to be answered, and it boils down to some variation of: is it going to work? Very often, those being asked think they’re answering it. Sometimes, the one doing the asking thinks so, too. […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/03/pizza-tracker.jpg 750 750 Jesse Laffen /wp-content/uploads/2018/08/rpg-logo.png Jesse Laffen2018-03-26 18:10:342018-03-27 07:52:21What’s the Only Question That Matters?

Hey Google, can you tell me how voice search is killing my SEO?

by Sara Wesche

Who would have thought a 6″x 4″ speaker would change your life? Whether it’s Google Home or Alexa – sidenote, at 70%, Alexa currently dominates the US speaker market – smart speakers are moving into homes and businesses at a rapid pace. According to research from NPR and Edison Research, 1 in 6 Americans owns […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/03/shutterstock_580126987.jpg 667 1000 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-03-26 10:23:142018-03-26 12:17:41Hey Google, can you tell me how voice search is killing my SEO?

That Time When a Powerpoint Presentation Was the Best SEO Strategy

by Jesse Laffen

A while back, a prospect came to us looking for help. Their search traffic had all but disappeared. Leads from the website were halved, and the president of the company had suddenly become embroiled in the details of SEO. “We only got 13 links last month, and only posted 8 articles about our main keyword. […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/02/shutterstock_517844728.jpg 665 1000 Jesse Laffen /wp-content/uploads/2018/08/rpg-logo.png Jesse Laffen2018-02-13 15:01:012018-02-13 15:01:01That Time When a Powerpoint Presentation Was the Best SEO Strategy

Top Three Reasons We Are Still Blogging in 2018

by Sara Wesche

“There are millions of blog posts published daily, will ours even get read?” “Blogging is so 2010.” “What could we have to say that isn’t already out there.” Blogging isn’t new. It’s been around since the mid-1990s. We’re not about to present to you a marketing breakthrough or some magnificent new way to do things. […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2018/02/shutterstock_755744683.jpg 781 1172 Sara Wesche /wp-content/uploads/2018/08/rpg-logo.png Sara Wesche2018-02-13 14:28:082018-02-13 14:28:08Top Three Reasons We Are Still Blogging in 2018

Three Must Haves For Your Convincing Advantages

by Bryan Gray

Convincing advantages will help you stand out and position you to win. Note:  I recently wrote about messaging vs. convincing advantages (read it here) and launching your competitive advantages (read it here). Here are three must haves for your convincing advantages. Simple – must be easy to remember – easy to connect to real and […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/10/3-must-haves-for-your-convincing-adv.jpg 773 1030 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-10-07 11:00:402015-09-30 19:59:27Three Must Haves For Your Convincing Advantages

Kill Messaging. Launch Your Convincing Advantages.

by Bryan Gray

Messaging doesn’t work any more in sales situations (read the earlier blog post here.) The Convincing Advantages approach works much better. With tens of thousands of competing messages hitting your prospects on a daily basis, it’s important that your communication is clear, convincing and focused solely on how you solve your prospect’s pain. (Because that’s […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/09/Kill-Messaging.-Launch-Your-Convincing-Advantages..jpg 626 1030 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-09-30 11:00:382015-09-23 18:15:08Kill Messaging. Launch Your Convincing Advantages.

Messaging Vs. Convincing Advantages

by Bryan Gray

There are too many instances of “messaging” hitting your prospects. Consider using the convincing advantages approach to stand out from the crowd. As you’re out competing to keep existing customers and gain new ones, the importance of messaging becomes evident very quickly. It’s purpose is to drive a clear and differentiating buying advantage for you […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/09/Messaging-Vs.-Convincing-Advantages-2.jpg 1030 2746 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-09-23 14:55:032015-09-23 14:55:03Messaging Vs. Convincing Advantages

5 Critical Components of B2B Marketing

by Bryan Gray

There are five critical components of B2B marketing— neuro-science based claims development and messaging, content, website traffic, a website, and, of course, conversion. These are ultimately the only five that really matter and yet the B2B marketing landscape is like a field of broken dreams. I originally wrote in the context of social media marketing […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/09/5-Critical-Components-of-B2B-Marketing-1.jpg 500 800 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-09-15 19:35:142015-09-15 19:36:535 Critical Components of B2B Marketing

Do You Have A Stand-out Offer That Your Customers Can’t Resist? Or Are You Regularly Left Standing Out In The Cold, While They Wait To Make Their Minds Up?

by Bryan Gray

Increased product and service offer commoditization and customer indecision are severely reducing the effectiveness of the sales operation, says Bryan Gray of Revenue Path Group. Taken together, they form one of the Five Great Threats to revenue growth through effective selling. Hanging on the Telephone – Fully 88% of Sales Calls Are USELESS ! There’s […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/08/shutterstock_105196211.jpg 368 1000 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-08-11 16:45:242018-02-12 16:13:09Do You Have A Stand-out Offer That Your Customers Can’t Resist? Or Are You Regularly Left Standing Out In The Cold, While They Wait To Make Their Minds Up?

Identity Crisis. If They Don’t Know Who You Are, Maybe It’s Because YOU Don’t Know Either?

by Bryan Gray

You can’t expect customers to come to your door if they’re uncertain who you are or what benefits you can bring them, argues Bryan Gray of Revenue Path Group. Lack of a Strong Message – AKA a unique, compelling and consistent value proposition – is one of the Five Great Threats to revenue growth through […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/08/Identity-Crisis-1.png 1185 3160 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-08-11 16:42:272018-02-13 12:23:39Identity Crisis. If They Don’t Know Who You Are, Maybe It’s Because YOU Don’t Know Either?

“The Long Goodbye” AKA The Extended Sales Cycle

by Bryan Gray

Extended sales cycles are NOT an indicator of positively developing relationships, argues Bryan Gray of Revenue Path Group. Quite the opposite. They are one of the Five Great Threats to revenue growth through effective selling. Don’t Let Yourself Get Sold on the Long Sales Cycle Let’s be honest. There can’t be many of us who […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/08/shutterstock_397459744.jpg 1000 1000 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-08-11 16:39:092019-02-26 10:17:16“The Long Goodbye” AKA The Extended Sales Cycle

“Silent Super-Salesman”? Or “Turnoff Time Bomb”? Make YOUR Website Make (the right) Noise!

by Bryan Gray

Stop thinking of your corporate website as a “thing”. Start looking at it as your lead sales person, says Bryan Gray of Revenue Path Group. Is this a person you like? Or even respect? Are they effective or just also-rans? Keeping a website on the team that can’t do the job is one of the […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2016/08/superdude.png 534 1424 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-08-11 16:32:172018-02-13 12:23:56“Silent Super-Salesman”? Or “Turnoff Time Bomb”? Make YOUR Website Make (the right) Noise!

Is Your Sales Pipeline A True Business Lifeline? Or Does It Risk Going Flatline?

by Bryan Gray

Even a regular flow of orders is NOT the same as a true pipeline, argues Bryan Gray of Revenue Path Group. A pipeline that in reality is only at best a dotted line – with serious underlying business health issues – is one of the Five Great Threats to revenue growth through effective selling. Don’t […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/08/Is-Your-Sales-Pipeline.png 1498 1878 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-08-11 16:28:442018-02-13 12:24:05Is Your Sales Pipeline A True Business Lifeline? Or Does It Risk Going Flatline?

Five Great Threats to Revenue Growth Today

by Bryan Gray

Have you read this blog post? Seven Great Reasons To Do Three Things You Never Thought Of To Achieve One Guaranteed Result: NOTHING! Blogging lists suck hard, usually being no more than a way to peddle a tool, technique or service. But there are key themes worth thinking about if you want your business to succeed. […]

Read more
https://www.revenuepathgroup.com/wp-content/uploads/2015/03/Five-Great-Threats.png 460 536 Bryan Gray /wp-content/uploads/2018/08/rpg-logo.png Bryan Gray2015-03-18 16:20:292018-04-26 23:45:06Five Great Threats to Revenue Growth Today

Recent Posts

  • New Product Lander
  • Does Our Sales Team Have What it Takes to Win? What Competitive Teams are Doing Now.
  • Why Your Elevator Pitch Matters More Today than Ever Before
  • Consensus Decision-Making Can Be Overcome
  • When Does Compressed Selling Time Matter?
  • Home
  • Services
  • Blog
  • Contact
  • facebook
  • twitter
  • instagram
  • linkedin
© Revenue Path Group 2023
    • Join Our Monthly Newsletter
    • Send Testimonial
    • Privacy Policy
    Scroll to top

    This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

    OK

    Cookie and Privacy Settings



    How we use cookies

    We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

    Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

    Essential Website Cookies

    These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

    Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

    We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

    We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

    Other external services

    We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

    Google Webfont Settings:

    Google Map Settings:

    Google reCaptcha Settings:

    Vimeo and Youtube video embeds:

    Privacy Policy

    You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

    Privacy Policy
    Accept settingsHide notification only