Branding and Messaging
Most messaging is overly-focused on what prospects do, when it should be focused on why they do what they do. When you don’t align to pain, define the threat and create priority, you are left to only compete on pricing.
Sit in your buying committee’s shoes. If everyone came in looking, sounding, and acting the same, why would you pay more?
RPG can help you differentiate yourself from your competitors.
They’ve done their research without you, they think they know what they want, and now you have to answer the 3 Ugly Questions. How are you going to answer them?
Have you ever tried to get seven people to make a decision? Small starts and delayed starts are the canary in the coal mine for bigger challenges you will face…