THE PRIORITY SALE
THE BIGGEST CURRENT THREAT YOU FACE IS BECOMING A COMMODITY IN YOUR PROSPECT’S EYES.
It’s time to do something about it, with The Priority Sale. Find it wherever books are sold or download the first chapter now.
It’s time to do something about it, with The Priority Sale. Find it wherever books are sold or download the first chapter now.
Our brains are hard-wired to receive messages a certain way. Unfortunately, the way most sell works completely against it. You can’t beat biology, so learn how to talk to prospects in a way that really connects.
Buyers today operate a playbook designed to keep you out until the very end. Learn why the prospects you really want to talk to will take a meeting with you, earlier in their journey.
The role of the modern seller is to satisfy a priority. The rest will be relegated to fulfilling orders or replaced by AI soon. Learn how to make closing a non-event by becoming a trusted consultant to your prospect.
“In a world where everything is changing so fast, the way we were selling before was not immune. The Priority Sale gave us an understanding the real impact we have for our prospects, which in turn has enabled a consultative approach in our team that works. We know our role in the marketplace, and have fewer conversations with prospects who think of us as ‘just another’ in our industry.”
“Examining how the brain makes buying decisions allowed us to develop a brand story that actually made a difference for our members. Paired with the behavioral strategies for our staff, we have been able to meet more of our market where they are and make a real difference in their lives. It’s made our work more rewarding and, as a result, more profitable, too.”
“As the journey of the sales process has evolved over the past 2 decades, It’s easy to see yourself getting commoditized or devalued by your prospects. It’s not as easy to coach a large, geographically diverse sales team to deal with it. The Priority Sale is exactly what my team needed. Not only have we improved how we sell, we’ve enjoyed doing it. I believe, now, we are having more purposeful and meaningful engagements.”
“We are a team of seasoned professionals that have been selling value and solutions for a long time to our customers. The Priority Sale is refreshing and a breath of fresh air to the new selling environment. Bryan and his team bring a great program that refines our good habits, introduces new habits and methodologies, and provides structure that brings positive change to the sales process we are using.”
“When the world changed with the Covid Pandemic it had a big impact on how we sell. We had to quickly develop a new approach to selling and determine the best possible ways to communicate to our customers virtually. Our marketplace is crowded, and it was easy for our team to get caught up in features and benefits selling. The Priority Sale changed that. It allowed and our sales team to escape the features and benefits, commodity selling mentality by helping us see our real impact our solutions have for our customers. We have different – and better – conversations with our prospects today.
“In addition, the Priority Selling group has helped us craft much better communications for our new product releases and marketing campaigns. We have implemented The Priority Sale in all regions of the world with very positive results from our sales teams.”
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
OKWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy