“When the world changed with the Covid Pandemic it had a big impact on how we sell. We had to quickly develop a new approach to selling and determine the best possible ways to communicate to our customers virtually. Our marketplace is crowded, and it was easy for our team to get caught up in features and benefits selling. The Priority Sale changed that. It allowed and our sales team to escape the features and benefits, commodity selling mentality by helping us see our real impact our solutions have for our customers. We have different – and better – conversations with our prospects today.
“In addition, the Priority Selling group has helped us craft much better communications for our new product releases and marketing campaigns. We have implemented The Priority Sale in all regions of the world with very positive results from our sales teams.”