CommoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter.

As long as you look, sound and act like your competition, you may as well be the same to your buyer.

It’s time for a new approach if you’re going to overcome it.

commoditization