Our Approach: Transforming Revenue CultureRevenue Culture Cultures, in general, are the ritual and routine behaviors inside an organization–just how we do things around here. The strength of a culture determines how quickly the revenue structure will adapt to change and whether the revenue function will perform properly or poorly in the future.

It’s harder than ever to sell in today’s B2B environment. Prospects want to spend as little time as possible with your team. Then they want to squeeze your margins. It’s not going to get better on its own.

RPG takes a new approach that has two main areas of focus. We work on how to get the attention of real decision-makers, earlier on in their buying journey. With the right training, effort, and tools, your team will sell differently.

Let’s stop taking orders. Let’s start reclaiming our margin.