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We are revenue accelerators that only work with CEOs whose number one priorityPriority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on. is to stay relevant and vital.
We believe that the biggest current threat you face is becoming a commodity in your prospect’s eyes.
What’s making it worse??
Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buyers journey.
This drives a race to the bottomRace To The Bottom This happens in the procurement sale phase where there’s little to no vendor differentiation in the prospect’s brain. Price becomes the deciding factor, and vendors many times get pitted against each other to win via the lowest possible price. Organizations may hope that later this pricing position can be reclaimed (after the initial sale is made, in future sales), but this rarely happens. caused by what we call the 3 Deadly C’s (commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., compressed selling timeCompressed Selling Time Technology has enabled people to glean more education and insights without the assistance or guidance of salespeople. A 2020 Gartner study demonstrated that 83% of the prospect’s buying journey is completed before the salesperson is invited in. Less selling time prohibits effective investigation of need and trust building, putting all sellers at a disadvantage and making “selling” all about responding to requests, reacting, and order taking. and consensus decision making.)
This race won’t stop on its own and we believe that teams are unprepared and ill-equipped for the future we are living in.
RPG is the only organization built specifically to help you battle the 3 Deadly C’s in a way that help you win the brain, win the journey, and win the deal.
Revenue Path Group
5719 Lawton Loop E. Dr.
Indianapolis, IN 46216