It’s your first point of contact
Your website is usually your best shot at making the shortlist.
Your website has taken the role of lead salesperson.
Is yours performing?
With 70% of the buyer’s journey complete before your prospect even talks to you, you need a website that connects and converts in just a few seconds. Your website is a major reason why you make or miss shortlists. Does it stand out from your competition or do you all sound the same?
Why it matters:
It’s the only way to talk to them
When decision-making teams gather information, your website is the only narrative you get to write.
It’s the bridge between sales and marketing
This is your best opportunity to turn interest into action.
When itWorks
Your website is reliably generating quality leads for you to close down, and you’re using what you learn to improve it all the time.
When itDoesn’t
It was over budget, past deadline and took a ton of time from your team, but it still isn’t producing what you hoped for. At least it looks better than it used to.