There’s an audience out there for you
We can help you get in front of the right users
Tempting and tough to measure, social media is where attention happens
The average person spends nearly two hours on social media every day. That’s a lot of attention, but is it the right medium for you? RPG starts by finding that answer before we go out and launch an expensive campaign for vanity metrics.
When it works, it’s a lot of bang for your buck. We leverage our unique brain-friendly approach to grab attention, stand apart from the crowd, and create click-through to highly specific user-relevant landing pages to get the quality conversions you need.
Why it matters:
B2C companies are out there to talk to
We can help you create authentic connections with your audience
You can find talent out there, too
We’ll give you a strategy that can help recruit, and track success.
When itWorks
You’re reaching exactly who you want to reach, and you can track your ROI of the campaign.
When itDoesn’t
You’re posting stuff for the sake of showing that you posted, and you’re tracking how many people liked it.
When itWorks
When the message and creative speak to the prospect’s brain to grab attention and convert.
When itDoesn’t
When it’s done on a broad scale, without consideration for your valuable prospect’s pains, threats, fears or needs.
Our relentless focus on revenue gives you an advantage with social media advertising
It isn’t tough to get advertising wrong, especially with social media. For a few thousand dollars, you’ll see big, big stats about influence and impressions, but measure the bottom line and you’ll quickly find it was a big, big waste of money. Unlike other social media agencies, we’re about revenue, not reach. We start by vetting the medium, then decide whether to proceed or if there’s a better use of your resources.
When the path is clear to ROI, we bring an approach that starts with applying a brain-friendly message to the creative inputs that helps grab attention and hold interest. Then, we start with narrow audiences to prove the efficacy before attempting to reach a broad audience. Best of all, we measure everything, report back to you and make certain that you’re getting the return you need for your advertising dollar.
Our relentless focus on revenue gives you an advantage with social media advertising
It isn’t tough to get advertising wrong, especially with social media. For a few thousand dollars, you’ll see big, big stats about influence and impressions, but measure the bottom line and you’ll quickly find it was a big, big waste of money. Unlike other social media agencies, we’re about revenue, not reach. We start by vetting the medium, then decide whether to proceed or if there’s a better use of your resources.
When the path is clear to ROI, we bring an approach that starts with applying a brain-friendly message to the creative inputs that helps grab attention and hold interest. Then, we start with narrow audiences to prove the efficacy before attempting to reach a broad audience. Best of all, we measure everything, report back to you and make certain that you’re getting the return you need for your advertising dollar.
Some of what we do in social media campaigns:
- Advertising and creative design
- Audience segmentation
- A/B Testing
- Campaign management
