Search Engine Marketing

Get in front of the right people through SEM.

Let’s Have Coffee

Protect your investment in SEM by getting it right, the first time.

Now more than ever, the various ads available for purchase on search engines can represent a serious avenue to attract new prospects. Yet, as always, they remain one of the easiest ways to throw away marketing dollars with zero return on investment. Today, the setup and maintenance of these campaigns can be done by a lot of people – Google is even fully automating campaigns for some businesses – but what you want from your campaign isn’t impressions, clicks or visits.

You want new business. The key is a strategy that’s sophisticated enough to optimize the performance of the elements around your campaign, the message, experience and path they take. This must be carefully constructed before the first ad appears, or else you’re throwing away your money.

Why it matters:

People search for what you sell

Be certain you show up at the right time, in the right place.

People are searching for your brand

Be certain that you’re showing up above your competitors. Despite what you think, they can bid on your name, too.

They want solutions to the problems you solve

Take the opportunity to teach them why you’re their best bet.

When it
Works

You’re getting appointments and business from people you’ve never met before.

When it
Doesn’t

Everyone high fives over click-through rates, but no one knows or cares whether those clicks are becoming leads.

When it
Works

You’re getting appointments and business from people you’ve never met before.

When it
Doesn’t

Everyone high fives over click-through rates, but no one knows or cares whether those clicks are becoming leads.

Let’s stop making this harder than it needs to be.

When people go to search with Google, they’re telling you what they’re looking for and that they want to talk to you now. Talk to them. RPG will create a campaign and associated ads to capture those people that are actively looking for something you have to sell – the people that are literally telling us what they want to buy by typing out words that match your products and services.

RPG specializes in targeting small audiences through SEM platforms. We drive down click costs to make acquiring a new lead affordable. We focus on B2B campaigns with every keyword selected, ad written, landing page deployed and audience defined. Best of all, our breadth of services means that we’re able to devote other marketing dollars to ad campaigns that launch successfully, and shift when an ad group just isn’t going to work for you. No other marketing partner will be able to optimize your ad spend across media.

Let’s stop making this harder than it needs to be.

When people go to search with Google, they’re telling you what they’re looking for and that they want to talk to you now. Talk to them. RPG will create a campaign and associated ads to capture those people that are actively looking for something you have to sell – the people that are literally telling us what they want to buy by typing out words that match your products and services.

RPG specializes in targeting small audiences through SEM platforms. We drive down click costs to make acquiring a new lead affordable. We focus on B2B campaigns with every keyword selected, ad written, landing page deployed and audience defined. Best of all, our breadth of services means that we’re able to devote other marketing dollars to ad campaigns that launch successfully, and shift when an ad group just isn’t going to work for you. No other marketing partner will be able to optimize your ad spend across media.

Some of what we do in SEM campaigns:

  • Keyword research
  • Ad and ad group creation
  • Landing page design and designation
  • Ad text extensions and call out
  • Bidding rules
  • Campaign maintenance and improvement

Let Us Help Make Your Paid Search Work For You

WE SHOULD TALK.

Yes, Let’s Talk!