Search Engine Marketing

Protect your investment in paid search by getting it right, the first time.

Now more than ever, the various ads available for purchase on search engines can represent a serious avenue to attract new prospects. Yet, as always, they remain one of the easiest ways to throw away marketing dollars with zero return on investment. Today, the setup and maintenance of these campaigns can be done by a lot of people – Google is even fully automating campaigns for some businesses – but what you want from your campaign isn’t impressions, clicks or visits. You want new business. The key is a strategy that’s sophisticated enough to optimize the performance of the elements around your campaign, the message, experience and path they take must be carefully constructed before the first ad appears, or else you’re throwing away your money.

Will it work?

  • If people search for what you sell

    Be certain you show up at the right time, in the right place.

  • If people search for you by name

    Be certain that you’re showing up above your competitors. Despite what you think, they can bid on your name, too.

  • If people search for solutions to problems you solve

    Take the opportunity to teach them why you’re their best bet.

Protect your investment in paid search by getting it right, the first time.

Now more than ever, the various ads available for purchase on search engines can represent a serious avenue to attract new prospects. Yet, as always, they remain one of the easiest ways to throw away marketing dollars with zero return on investment. Today, the setup and maintenance of these campaigns can be done by a lot of people – Google is even fully automating campaigns for some businesses – but what you want from your campaign isn’t impressions, clicks or visits. You want new business. The key is a strategy that’s sophisticated enough to optimize the performance of the elements around your campaign, the message, experience and path they take must be carefully constructed before the first ad appears, or else you’re throwing away your money.

Will it work?

  • If people search for what you sell

    Be certain you show up at the right time, in the right place.

  • If people search for you by name

    Be certain that you’re showing up above your competitors. Despite what you think, they can bid on your name, too.

  • If people search for solutions to problems you solve

    Take the opportunity to teach them why you’re their best bet.

When it
Works

You’re getting appointments and business from people you’ve never met before.

When it
Doesn’t

When it
Works

You’re getting appointments and business from people you’ve never met before.

When it
Doesn’t

Everyone high fives over click-through rates, but no one knows or cares whether those clicks are becoming leads.

Let’s stop making this harder than it needs to be.

When people go to search with Google, they’re telling you what they’re looking for and that they want to talk to you now. Talk to them. RPG will create a campaign and associated ads to capture those people that are actively looking for something you have to sell – the people that are literally telling us what they want to buy by typing out words that match your products and services.

RPG specializes in targeting small audiences through SEM platforms. We drive down click costs to make acquiring a new lead affordable. We focus on B2B campaigns with every keyword selected, ad written, landing page deployed and audience defined. Best of all, our breadth of services means that we’re able to devote other marketing dollars to ad campaigns that launch successfully, and shift when an ad group just isn’t going to work for you. No other marketing partner will be able to optimize your ad spend across media.

Let’s stop making this harder than it needs to be.

When people go to search with Google, they’re telling you what they’re looking for and that they want to talk to you now. Talk to them. RPG will create a campaign and associated ads to capture those people that are actively looking for something you have to sell – the people that are literally telling us what they want to buy by typing out words that match your products and services.

RPG specializes in targeting small audiences through SEM platforms. We drive down click costs to make acquiring a new lead affordable. We focus on B2B campaigns with every keyword selected, ad written, landing page deployed and audience defined. Best of all, our breadth of services means that we’re able to devote other marketing dollars to ad campaigns that launch successfully, and shift when an ad group just isn’t going to work for you. No other marketing partner will be able to optimize your ad spend across media.

Some of what we do on search engine marketing campaigns:

Ready to get started?

It’s time you worked with someone that was aligned with your business goals.

Some of what we do on search engine marketing campaigns:

Ready to get started?

It’s time you worked with someone that was aligned with your business goals.