They’ve completed 70% of their buying decision before contact
Your prospects are so much further along than ever before by the time they reach out to you.
How effective are your salespeople?
At RPG, we see every sales team as an opportunity for growth. Not in the future, but right now! There’s revenue to be found in your current pipeline, if only you had the right sales force in place with the right materials. We have a way to help you diagnose any gaps or weaknesses in your team and get everyone rowing in the right direction.
Using our sales team effectiveness analysis, we can help uncover strengths and weaknesses, position your people to be successful, and help you learn how to manage and grow your staff in a way that works for everyone. But you need the playbook first!
Why it matters:
You need to convince your prospects that you’re relevant
Once you become a commodity, you’re in a race to the bottomRace To The Bottom This happens in the procurement sale phase where there’s little to no vendor differentiation in the prospect’s brain. Price becomes the deciding factor, and vendors many times get pitted against each other to win via the lowest possible price. Organizations may hope that later this pricing position can be reclaimed (after the initial sale is made, in future sales), but this rarely happens.. Relevancy is your ally.
You’re getting the leads, but you aren’t closing the deals
Lead generation tactics can get you far, but you have to get your prospects across the finish line.
When itWorks
When you have a team that is bought in, ready to learn, and ready to succeed.
When itDoesn’t
When you have to fight with your people every step of the way for improvement.