You want to gain media exposure
If you provide a well-known or highly rated product, service, or brand, you’re more likely to generate interest.
Those press releases carry more value than you know.
An inbound marketing and public relations strategy is more than just sending out press releases, writing a bunch of blogs, posting things on social media, and hoping someone gives you a link. These are all vehicles to tell your brand story and build brand awareness. Content marketing is blurring the lines of editorial and traditional public relations. From product releases to complete editorials, getting your story out there has meaningful impact.
On top of the content and interest generation itself, genuine outreach and connections are more important than in the past. Gone are the days of spamming forums and blog sites with comments and backlinks to your property. Now, there is definitely a right way to go about it. Having the right strategy in place to reach out and distribute your content to those individuals that will value it the most is crucial.
Why it matters:
Earn goodwill with prospects and customers
You want to be authentic, trustworthy, and authoritative. Your prospects will respond to that.
Tell your story
Your organization is more than just products, services, and people. There’s a story there that we can share.
When itWorks
When it’s in alignment with your overall content marketing messaging strategy.
When itDoesn’t
When it begins and ends with mass distribution press releases.
When itWorks
When it’s in alignment with your overall content marketing messaging strategy.
When itDoesn’t
When it begins and ends with mass distribution press releases.
Our goal is to get the word out about the secret that is your organization
We know that public relations isn’t one size fits all, and the right strategy adapts with the changes and events that happen within your organization and industry. We can support your public relations efforts in multiple ways, from reaching the right audience and media outlets with your story to crafting impactful press releases that get editor’s attention. We also measure results so we can tweak and continuously improve your strategy.
Our goal is to get the word out about the secret that is your organization
It isn’t tough to get advertising wrong, especially with social media. For a few thousand dollars, you’ll see big, big stats about influence and impressions, but measure the bottom line and you’ll quickly find it was a big, big waste of money. Unlike other social media agencies, we’re about revenue, not reach. We start by vetting the medium, then decide whether to proceed or if there’s a better use of your resources.
When the path is clear to ROI, we bring an approach that starts with applying a brain-friendly message to the creative inputs that helps grab attention and hold interest. Then, we start with narrow audiences to prove the efficacy before attempting to reach a broad audience. Best of all, we measure everything, report back to you and make certain that you’re getting the return you need for your advertising dollar.
Some of what we do in PR and inbound campaigns:
- Brand positioning analysis
- Competitive analysis
- Media selection
- Press release writing
- Press release distribution
- Article pitch writing
- Crisis management messaging
- Measurement
