Those press releases carry more value than you know.
An inbound marketing and public relations strategy is more than just sending out press releases, writing a bunch of blogs, posting things on social media, and hoping someone gives you a link. These are all vehicles to tell your brand story and build brand awareness. Content marketing is blurring the lines of editorial and traditional public relations. From product releases to complete editorials, getting your story out there has meaningful impact.
On top of the content and interest generation itself, genuine outreach and connections are more important than in the past. Gone are the days of spamming forums and blog sites with comments and backlinks to your property. Now, there is definitely a right way to go about it. Having the right strategy in place to reach out and distribute your content to those individuals that will value it the most is crucial.
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