Proving your expertise is important to your sale
You need to show that you’re the real deal and the expert in your field.
Stop writing content for content’s sake
What if your prospects and customers actually looked forward to receiving your marketing?
Content marketing has become one of today’s most effective marketing strategies. Why? Your prospects are spending up to 70% of the sales process on their own; researching, reading, and “Googling” for relevant information. They aren’t looking for something to buy, they are looking to solve a pain.
Establishing your brand as the expert source of that information ensures your consideration and usually puts you at the top of the shortlist when they’re ready to make a purchase.
Why it matters:
Your prospect spends more time than ever searching
You need to prove to searchers – and search engines – that you can solve their problem.
You need to show why your company is different
When everyone is putting out the same content, what are you going to do to differentiate?
When itWorks
You build a loyal following of users who come to your site to search for answers, not to Google, where they find your competitors, too.
When itDoesn’t
You’re painfully extracting ideas, nagging your people for content, and publishing boring posts that no one reads. You’re wasting time and money.