You need to show that you’re the real deal and the expert in your field.
Stop writing content for content’s sake
What if your prospects and customers actually looked forward to receiving your marketing?
Content marketing has become one of today’s most effective marketing strategies. Why? Your prospects are spending up to 70% of the sales process on their own; researching, reading, and “Googling” for relevant information. They aren’t looking for something to buy, they are looking to solve a pain.
Establishing your brand as the expert source of that information ensures your consideration and usually puts you at the top of the shortlist when they’re ready to make a purchase.
You need to prove to searchers – and search engines – that you can solve their problem.
When everyone is putting out the same content, what are you going to do to differentiate?