In this Age of Acceleration, as Pulitzer Prize-winning author Thomas Friedman describes it, you’re faced with the all too real threats of digital disruption and dislocation. If you move too slow to adapt, it’s highly likely that new competition will mow you over — grabbing opportunities that could have been yours. But if you move aimlessly or in the wrong direction, you’re just as likely to fail.
Now, more than ever, the key to succeeding lies in clarifying and embracing your “Why.” In other words, Why “you” and not “them?” And, just as important, “Why do you exist?” By investing in a renewed focus on the convincing reasons around “Why you,” you will be able to succeed.
But it doesn’t stop there. As a leader for your credit union, you also must take on the responsibility of getting your organization aligned around those convincing reasons of “Why.” Without alignment and a strong shared belief in those convincing reasons of “Why,” your initiative becomes yet another good idea that quickly loses steam.
How is your credit union different? Ask, “Why Us, Not Them?” and “Why Do We Exist?” Your answers must be convincing.
Without a shared belief in your “Why,” no plan will succeed. RPG shows you how to effectively align your team around your “Why.”
Create convincing messaging around your “Why” to attract members with the same core beliefs.
Seeing is believing. Quickly show evidence of how you solve members’ pains. Only then will employees deepen their belief in your “Why.” This step is critical to your success.
Build the Right Strategy, Brand Messaging
and Alignment to Succeed
In today’s rapidly evolving world, organizations daily face the prospect of becoming irrelevant in the face of digital disruptions, new competition and major shifts in the marketplace. The challenges are great. You can’t simply embrace the latest technology and expect to succeed. Nor can you simply stand still. You need a proven strategy if you want to survive and thrive in this Age of Acceleration.
At RPG, we believe the answer lies in identifying, understanding and embracing your Convincing Advantages. Those are the steps to further engaging your current members and attracting new loyal members. We also believe that owning your “Why” — why you exist and why you’re better than your competition — will drive your organization’s success. In our latest ebook, “Move Your Credit Union Forward,” we take you through the steps that have helped other credit unions stand out from the crowd in this Age of Acceleration.
In our latest ebook, “Move Your Credit Union Forward,” we take you through the steps that have helped other credit unions stand out from the crowd in this Age of Acceleration.
Your credit union deserves to stand out from the competition. You already have the Convincing Advantages needed to succeed. Talk to RPG about our process for helping you identify your “Whys,” how to get your team aligned around them and how to attract your new loyal members.
