In this Age of Acceleration, as Pulitzer Prize-winning author Thomas Friedman describes it, you’re faced with the all too real threats of digital disruption and dislocation. If you move too slow to adapt, it’s highly likely that new competition will mow you over — grabbing opportunities that could have been yours. But if you move aimlessly or in the wrong direction, you’re just as likely to fail.
Now, more than ever, the key to succeeding lies in clarifying and embracing your “Why.” In other words, Why “you” and not “them?” And, just as important, “Why do you exist?” By investing in a renewed focus on the convincing reasons around “Why you,” you will be able to succeed.
But it doesn’t stop there. As a leader for your credit union, you also must take on the responsibility of getting your organization aligned around those convincing reasons of “Why.” Without alignment and a strong shared belief in those convincing reasons of “Why,” your initiative becomes yet another good idea that quickly loses steam.