Tell them what they’ve won, Johnny!

What impact does lost revenue have?

There are a lot of reasons for potentially lost revenue. Economic shifts and changes, poor client retention, poor sales team, or even a product or service that doesn’t provide the right solutions to the right problems. What impact does that have on your business and your bottom line?

It sounds pretty cut and dry. Lost revenue means the business isn’t growing, profits aren’t there, and everyone is unhappy. But there are both direct and indirect costs to how lost revenue affects your business.

Direct costs have to do with struggles to pay for things like your lease, insurance coverage, office equipment, and salaries. Indirect costs, however, can hurt even more with things like lost productivity amongst your staff, dissatisfaction in your work, new hiring costs for potential lost employees, or an overall bad reputation. Those are pieces that are harder to overcome, as they can have a longer lasting effect on your business. You cannot afford to take on these types of lost revenue, not to mention losing clients over it, to thrive.

The bottom line is that lost revenue means lower profits and poor cash flow. That impacts every aspect of your business. So what can you do about it?


the new priority

This is an eBook about how B2B sales were always, already changing and what to do now that these events have sped up the end of the old ways.

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You have to develop the proper insights to drive the right conversations. We can help!

Sales and marketing have changed forever, and you have to keep up. B2B organizations must fully transition and transform to survive these new realities. We believe sales and marketing teams are unprepared and ill-equipped to succeed as they are. That’s why we created our Revenue Catalyst Program.

Revenue Catalyst faces the future head-on. It works quickly, to close what’s left in your pipeline right now, while assessing your team to put the right people in the right seats moving forward.

We’ll arm your teams with the right messaging and creative to drive priority. This will allow you to use this information for every step of your buyer’s journey. We will use a mix of our web-based training platform, virtual coaching, and modern sales tools to help you get in earlier so you can win the brain, win the journey and win more deals.

Your future is right here.