Step 1: Value Statement
Here is where you talk about the heart and soul of your company. Tell us what your company is, what it stands for, and what your prospects can expect from it.
What’s your value statement?*

Step 2: Ask and answer “So What?”
So, what does that mean? Challenge yourself. What do you mean by that? Tell us why.
So what?*

Step 3: Repeat “So What?”
Continue to ask that question in the same context a few more times.
So what?*
So what?*

Step 4: Ask and answer “Then What?”
As you uncover more by answering each question, then what are you learning? What are you finding out about your company or your prospects? What’s actually happening out there?
Then what?*

Next step: What implications and impact do these answers have on your company?
You now have some real insights as to what’s going on in your company. You’re able to uncover more about your pipeline, your consumer habits, and more. This can make you a better business leader and create better visibility.
What implications does this have? Select the one that fits your company the best.*
- Lost revenue
- Decrease in customer satisfaction
- Unhappy employees
- Unhappy board members
- I don’t know

Ok, so now what?
Fill out the below information and we will help you learn more about the impact you selected and what it could mean for your company!
Name*
First Last
Email*
Company*
Title*
Email
This field is for validation purposes and should be left unchanged.

IMPORTANT
IMPACTFUL
IMMEDIATE

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