These ThreatsThreats What the primitive brain will act on. Whether real or perceived, the brain prioritizes acting on threats above and beyond any other action. This hurts sellers who are unable to connect the real impact of their product/service to a prospect’s threats. Are Jeopardizing Your Firm’s Growth And Profit

Your revenue “growth” is flat and stagnant, leaving you to chase after new projects without seeing a return on your investments (and if your revenue is flat you’re actually not growing)
Your team lacks the experience, know-how, and expertise to win new projects (if it happens, it’s unpredictable and they’re not able to repeat their success)
You’re not able to clearly differentiate your firm from competitors
You’re losing business to “out-of-towners” or even the same competitor, over and over, who are somehow winning projects even though you are the local expert
You’re stuck in never-ending bid processes that seem to have odds stacked against you from the beginning

If you see any of these signs, the solution might surprise you…and it won’t
require you to become a pushy “salesperson”

It’s not about marketing more, or selling harder. No one wants to feel pushy and desperate, which is what you risk coming across as if you’re trying too hard.

If you want to truly see the revenue growth you know you’re capable of, win work more consistently, become a recognized pillar in your industry, and leave a legacy for the next generation…

You need to rethink how you’re currently doing sales and marketing.

Download our Free eBook,

Sales is Broken: Surviving & Thriving Through the Tectonic Shift in the Digital World

to learn how to use neuroscience to conquer today’s accelerated age.

Keeping up in the Age of Accelerations
The Deadly C’s - CommoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., Consensus Decision Making, Compressed Selling TimeCompressed Selling Time Technology has enabled people to glean more education and insights without the assistance or guidance of salespeople. A 2020 Gartner study demonstrated that 83% of the prospect’s buying journey is completed before the salesperson is invited in. Less selling time prohibits effective investigation of need and trust building, putting all sellers at a disadvantage and making “selling” all about responding to requests, reacting, and order taking.
The Real Prospect - The Brain

How to Differentiate and Stand-Out
How to create brain-friendly presentations
How to convert your seller-doer team to pitch pros

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What Our Clients Have to Say

“The prospect left the presentation knowing we were the best team for the project, and awarded us their $10m contract!”

Jeff PurdueVP of Sales and Marketing, Bowen Engineering

“Our advantages are woven into everything we do and all that we talk about. We eat, sleep and breathe them and this has revolutionized how we get– and keep– business.

Now 70% of our business is awarded without having to go to bid!

Before RPG it was 10% tops.”

Justin CongerPresident, Conger Construction

“RPG helped us streamline our messaging into a pitch that our prospects can better understand and will move on.

It’s transformed how we approach winning business and we’ve seen immediate benefits.”

Derek TeetersCOO, Heritage Interactive

About Revenue Path Group

We exist to fundamentally advance your revenue path.

If you’re ready for that level of engagement– the kind that does everything the right way and brings big returns– we have to talk.

We’re located in Indianapolis, Indiana.