These ThreatsThreats What the primitive brain will act on. Whether real or perceived, the brain prioritizes acting on threats above and beyond any other action. This hurts sellers who are unable to connect the real impact of their product/service to a prospect’s threats. Are Jeopardizing Your Firm’s Growth And Profit

  • Your revenue “growth” is flat and stagnant, leaving you to chase after new projects without seeing a return on your investments (and if your revenue is flat you’re actually not growing)
  • Your team lacks the experience, know-how, and expertise to win new projects (if it happens, it’s unpredictable and they’re not able to repeat their success)
  • You’re not able to clearly differentiate your firm from competitors
  • You’re losing business to “out-of-towners” or even the same competitor, over and over, who are somehow winning projects even though you are the local expert
  • You’re stuck in never-ending bid processes that seem to have odds stacked against you from the beginning