The 6 ThreatsThreats What the primitive brain will act on. Whether real or perceived, the brain prioritizes acting on threats above and beyond any other action. This hurts sellers who are unable to connect the real impact of their product/service to a prospect’s threats. To Your Firm’s Success

Even if everything looks “pretty good”, these threats are keeping architectural firms stuck and stagnant, and pose a significant risk to your long-term success

Dear Partner, Executive, or C-Suite:

These Threats Are Jeopardizing Your Firm’s Growth And Profit

We understand that might sound a little bit too much, but it’s true – and important. We see these threats every day as we work with other firms.

Sure, you could be profitable with enough projects to sustain you. Perhaps your reputation is good enough to keep you busy.

But underneath the apparent success, there are cracks, bulges, and bowed walls threatening to bring the whole house down.

You and your firm might recognize these threats:

Your revenue “growth” is flat and stagnant, leaving you to chase after new projects without seeing a return on your investments (and if your revenue is flat you’re actually not growing)
Your team lacks the experience, know-how, and expertise to win new projects (if it happens, it’s unpredictable and they’re not able to repeat their success)
You have non-traditional competition, like real estate brokers and home builders, swooping into your market and picking up business, fast
You’re not able to clearly differentiate your firm from competitors (everyone sounds the same, say the same thing, make the same promises)
You’re losing business to “out-of-towners” or even the same competitor, over and over, who are somehow winning projects even though you are the local expert
You’re stuck in never-ending bid processes that seem to have odds stacked against you from the beginning (and landing a project from this seems like blind luck than anything else)

If you see any of these signs, the solution might surprise you…and it won’t
require you to become a pushy “salesperson”

It’s not about marketing more, or selling harder. No one wants to feel pushy and desperate, which is what you risk coming across as if you’re trying too hard.

If you want to truly see the revenue growth you know you’re capable of, win work more consistently, become a recognized pillar in your industry, and leave a legacy for the next generation…

You need to rethink how you’re currently doing sales and marketing.

Download our Free eBook,

Sales is Broken: Surviving & Thriving Through the Tectonic Shift in the Digital World

to learn how to use neuroscience to conquer today’s accelerated age.

Keeping up in the Age of Accelerations
The Deadly C’s - CommoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., Consensus Decision Making, Compressed Selling TimeCompressed Selling Time Technology has enabled people to glean more education and insights without the assistance or guidance of salespeople. A 2020 Gartner study demonstrated that 83% of the prospect’s buying journey is completed before the salesperson is invited in. Less selling time prohibits effective investigation of need and trust building, putting all sellers at a disadvantage and making “selling” all about responding to requests, reacting, and order taking.
The Real Prospect - The Brain

How to Differentiate and Stand-Out
How to create brain-friendly presentations
How to convert your seller-doer team to pitch pros

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Now 70% of our business is awarded without having to go to bid!

Before RPG it was 10% tops.”

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It’s transformed how we approach winning business and we’ve seen immediate benefits.”

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About Revenue Path Group

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If you’re ready for that level of engagement– the kind that does everything the right way and brings big returns– we have to talk.

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