Are your teams unprepared and ill-equipped for our new reality? Are you left scrambling to close deals that are sitting in your pipeline? Are you unable to align your company with your prospects’ priorities?

FREE Webinar
Game Changed: The New PriorityPriority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on. in B2B Selling

Length: 45 minutes with a Q&A session to follow

“What do we do now?”

That’s the question on the mind of every leader of a B2B company.

Standing still isn’t an option. Hope isn’t a winning strategy. But without answers, we can’t move forward. Our webinar will provide you with the answers you’re looking for. You’ll get the checklist, the timeline, and the plan you need to survive now and thrive later.

Join us for a FREE webinar to help put your business and sales team in the best position to win and win now in this new environment. We’ll discuss:

The 4 most crucial things you have to do to better prepare and equip your team for the new reality.
Why your competitors get stuck at the end of the sales cycle, and how you can get involved earlier and drive influence.
How to drive consensus and make your solutions a priority worthy of action.

But…What if this new reality isn’t really that new?

What if this reality is just speeding up the arrival of some things that were already happening in the B2B world? What if this is finally your chance to fix some things that always needed to be fixed?

We believe that today’s challenging environment is the final arrival of the Three Deadly C’s. Getting the next 6 months right could position your business to bounce back sooner and be stronger than ever before.

We believe that the biggest current threat that you face is becoming a commodity in your prospects’ eyes.

Due to the shift to consensus-based decision making and compressed selling timeCompressed Selling Time Technology has enabled people to glean more education and insights without the assistance or guidance of salespeople. A 2020 Gartner study demonstrated that 83% of the prospect’s buying journey is completed before the salesperson is invited in. Less selling time prohibits effective investigation of need and trust building, putting all sellers at a disadvantage and making “selling” all about responding to requests, reacting, and order taking., the greatest concern CEOs should have is becoming a commodity – where the prospect sees no distinguishing value between you and your competitors. Once you’re commoditized to prospects, you’re knocking on the door of becoming less relevant and vital. Why? Because current sales and marketing approaches don’t work for the way today’s B2B buyers buy.

“RPG’s presentation at the Indiana Society of Association Executives made the entire conference worthwhile for me. His unique approach to not only the practice of marketing, but how you think about your audiences, is thought provoking and applicable. What I learned will help guide our approach moving forward and be a catalyst for improved results.”

Preview Clips

Presenters

About the Speakers

Bryan Gray – RPG CEO

Revenue Path Group (RPG) CEO, Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan is well positioned to understand today’s highly competitive arena and help companies activate their prospects to make better and faster decisions.

“RPG’s engaging presentation and ability to explain the root causes of buyer behavior changes the competitive landscape for wise firms who follow his advice.”

About RPG

We are revenue accelerators that work with CEOs and Principals whose number one priority is to stay relevant and vital. We believe that the biggest current threat you face is becoming a commodity in your prospect’s eyes.

What’s making it worse? Decision teams keep getting bigger and they are ignoring your sales teams until the very end of their buyers journey. This drives a race to the bottomRace To The Bottom This happens in the procurement sale phase where there’s little to no vendor differentiation in the prospect’s brain. Price becomes the deciding factor, and vendors many times get pitted against each other to win via the lowest possible price. Organizations may hope that later this pricing position can be reclaimed (after the initial sale is made, in future sales), but this rarely happens. caused by what we call the 3 deadly C’s (commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., compressed selling time and consensus decision making.)

This race won’t stop on its own and we believe that teams are unprepared and ill-equipped for the future we are living in.

RPG is the only organization built specifically to help you battle the 3 Deadly C’s in a way that helps you win the brain, win the journey and win the deal.

“I believe this mission of owning your why is completely logical. Things are moving faster and faster. Our relevance isn’t just how we fare against other CU’s and banks anymore – we are competing with everyone – it’s crazy!”

Credit Union VP, Marketing and Member Engagement