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Sales Is Broken

Surviving & thriving through the tectonic shift in the digital world

Shifts break things. Some are big and some are so big they change the very fabric of our world. Everybody knows technology has profoundly impacted the way we do business and the way we live our lives. While most organizations have found ways to evolve their marketing efforts by investing heavily in tactics like digital marketing and CRMs, few have stopped to ask “how does our sales team fit into today’s buyers’ journey?” What is their function, and how can they win in the modern world?