“People don’t buy what you do, they buy why you do it.”
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
We’ve all heard this Simon Sinek quote, and it makes sense, right? Your Why is extremely important. But, how do you get started? How do you effectively message it? And, how do you get your entire Credit Union team on board?
We’ve reached a pace of change where the traditional paths to success no longer produce results. Your Credit Union can’t rely on word of mouth, relationships, or legacy members to maintain the status quo, let alone grow. Threats from non-traditional competitors, big data, and technology are making it harder than ever to maintain relevance with your membership.