What if threatsThreats What the primitive brain will act on. Whether real or perceived, the brain prioritizes acting on threats above and beyond any other action. This hurts sellers who are unable to connect the real impact of their product/service to a prospect’s threats. such as emerging technology, big data, and new competitors weren’t threats at all? What if you could make membership to your Credit Union more meaningful? What if 2019 Was Your Biggest Year, Ever?