“People don’t buy what you do, they buy why you do it.”
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action
We’ve all heard this Simon Sinek quote, and it makes sense, right? Your Why is extremely important. But, how do you get started? How do you effectively message it? And, how do you get your entire Credit Union team on board?
We’ve reached a pace of change where the traditional paths to success no longer produce results. Your Credit Union can’t rely on word of mouth, relationships, or legacy members to maintain the status quo, let alone grow. Threats from non-traditional competitors, big data, and technology are making it harder than ever to maintain relevance with your membership.
Where do you begin?
Your Why is based on the actual value that you provide your members and your prospective members. In this constantly changing era full of hyper-competition and perpetual threats to growth you have to be able to show your members and prospective members the relevance of your Credit Union – You must Own Your Why.
Join us for a 45-minute webinar on August 23, 2018 at 2pm ET to develop a deeper understanding of what Your Why means for your Credit Union. We’ll discuss:
- How to develop your Why based on the actual value you offer your members
- How to use neuroscience-based, brain-friendly messaging to communicate Your Why
- How to meaningfully differentiate your Credit Union from the competition
“I believe this mission of owning your why is completely logical. Things are moving faster and faster. Our relevance isn’t just how we fare against other CU’s and banks anymore – we are competing with everyone – it’s crazy!”
Credit Union VP, Marketing and Member Engagement
As you begin your 2019 planning, you don’t want to miss this webinar with actionable information to make a real difference for your Credit Union. And, download our free eBook, Move “Your Credit Union Forward,” with information to get you started, today.
Revenue Path Group provides a toolset that helps Credit Unions establish Real Difference, Real Direction and Real Purpose. From establishing your Why and Convincing Advantages to aligning your organization we help you become future ready, today.