THE VOID SUCKS
Today’s age of accelerations has unleashed new sales challenges that companies are struggling to address. If you’re losing deals that should be yours and if your margins disappear as you fight to win on price, you’ve already felt it sucking away your revenue.
We call it The Void.
of forecasted deals aren‘t closing today. Something’s got to change.
The Void is the space between marketing and sales, when they’re asking “Why you?” and “Why now?” but hearing nothing back that makes them move.Is The Void sucking the revenue, margin and market share out of your sales organization? RPG can help.
of the revenue in your forecast won’t close, whether you get a “no” or they just stall indefinitely. It’s unsustainable.
But RPG can help.
With the REVENUE ACCELERATION PROGRAM
ANSWER “WHY YOU?”
If you want to stand apart from the pack and destroy commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., your team needs to be able to tell them what sets you apart, and why you should do business together.
ANSWER “WHY NOW?”
To bust through hurdles and corral consensus, you’ve got to be able to spark interest and drive priorityPriority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on., demonstrating why the problem you’re going to solve for them is more important than others.