It may get you to the short list, but a great reputation and an acclaimed portfolio is no longer enough to win the project. In today’s accelerated world, the speed of change is empowering new competitors, and turning relationships, tradition and previous routes to success upside down. Even the best of the best are struggling to grow.
In Thank You for Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations, Thomas Friedman notes the rate of change is coming from all directions – technology, the environment, and the marketplace. These tectonic forces are dislocating your prospects, making it harder than ever before to stand out and differentiate yourself…and most importantly, win the deal. If you don’t evolve your approach, your firm is at risk of becoming irrelevant.
“How did you go bankrupt? Two ways…gradually, the suddenly”
Ernest Hemingway, The Sun Also Rises