7:30
How We Got Here – Age of Acceleration + Pandemic + Economic Uncertainty
16:40
Where You Sell
18:50
How Buyers Buy
20:10
The New Buyer’s Journey
24:30
Priority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on. Positioning to Answer “Why Should I Choose You?”
30:30
Creating Insights to Drive Priority
35:30
Are You Worth Fighting For?
38:20
The future Belongs to Those Who Act Now
41:50
The Three Decisions You Have to Make As An Organization to Compete Today
49:50
Elevator Pitch Challenge Giveaway
53:50
Live Q/A Session