“What do we do now?” Is the question on the mind of every leader of a B2B company. Standing still isn’t an option. Hope isn’t a winning strategy. Get the checklist, the timeline, and the plan you need to survive now and thrive later in this webinar.
Key Points and Time Stamps
7:30
How We Got Here – Age of Acceleration + Pandemic + Economic Uncertainty
16:40
Where You Sell
18:50
How Buyers Buy
20:10
The New Buyer’s Journey
24:30
PriorityPriority A commitment to eliminate a threat that’s both urgent and important. A priority is what will get acted on, instead of just discussed. It differs from a pain point because most pain points never get acted on. Positioning to Answer “Why Should I Choose You?”
30:30
Creating Insights to Drive Priority
35:30
Are You Worth Fighting For?
38:20
The future Belongs to Those Who Act Now
41:50
The Three Decisions You Have to Make As An Organization to Compete Today
49:50
Elevator Pitch Challenge Giveaway
53:50
Live Q/A Session
This is an eBook about how B2B sales were always, already changing and what to do now that these events have sped up the end of the old ways.
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