Today, up to 70% of the sales process is done before a buyer engages with a sales rep. It will hit the 80% mark by 2020.

Decision-making teams have grown to an average of 6.8, dropping the chances of purchase to 30% or less.

When you can’t clearly differentiate from your competition by answering “Why You, Why Now?”, you risk becoming a commodity in your buyer’s eyes. This is why over 50% of the Committed deals your pipeline do not move to closed won and CEO’s are getting roasted in the boardroom. This is what is keeping you up at night.

The Three Deadly C’s – Commoditization, Consensus Decision Making, and Compressed Selling time have disrupted the traditional paths to success and even the best and brightest organizations are not immune to the threat of irrelevancy. Never has there been a more meaningful time where the phrase “adapt or die” been more relevant.

As if the Three Deadly C’s weren’t enough to deal with on their own, they have created an ominous void between the demand building stage and closing your sale.

When 70% of the buyer’s journey happens before someone on your team even interacts with a prospect and sales can really only influence the final 20%, no one is addressing the other 10% that is the void between the two. Let’s face it, sales and marketing teams have lost control of the buyer’s journey.

  • Sales teams do not have the right message to stand out and differentiate
  • Teams are losing over 50% of committed and forecasted deals*
  • They can’t get critical meetings early enough to drive credibility, trust, and priority

Let’s fix this.

Join RPG’s CEO Bryan Gray and RPG’s CRO Daren Tomey for a live webinar, April 16th, 2019 at 11am EST and understand the required tactics and tools to build consensus among a growing buying team, clearly differentiate against the competition, and speed up the sale. We’ll cover:

  • Win the Brain:

    Get your buyers attention, keep it, and prioritize consensus

  • Win the Journey:

    Build fast credibility and differentiate yourself based on your real value

  • Win the Deal:

    Prescribe the right message at the right time

Overcome the Three Deadly C’s, close the void between demand building and sales, and prepare your team with the tools they need to win right now.

Join Us

Tuesday, April 16, 2019 | 11am EST

Meet the Session Presenters:

Bryan Gray

Bryan Gray

CEO, Revenue Path Group

RPG CEO, and author of the upcoming book WIN RIGHT NOW, Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan is well positioned to understand today’s highly competitive arena and help companies activate their prospects to make better and faster decisions.

Daren Tomey

Daren Tomey

CRO, Revenue Path Group

Daren Tomey is an Entrepreneur, Founder, Executive, Sales Leader, and Author with over 20 years of experience delivering results in the sales, marketing, and services space. Daren played key roles in the success of companies like ExactTarget, Compendium, SlingshotSEO, ProofHQ, and most recently, DemandJump. In his career, Daren has mastered the art and science of focusing on and delivering value throughout every customer engagement. Daren is co-authoring the soon to be released book, WIN RIGHT NOW, with RPG’s CEO, Bryan Gray, and was named one of the Top Ten Sales Leaders in 2019 by Sales Hacker.

Revenue Path Group provides a smarter toolset for future-ready teams that helps your firm create stronger connections, stand-out and differentiate from the competition, and accelerate your revenue. Learn more >>