Value Collapse

Due to the internet’s equalizing effect in the areas of reach and connection, the lowered cost of capital, and that cloud technology provides equal access to computing power, we’re seeing the commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter. of both products and services. Value creation/ destruction has now moved to the selling process. Unfortunately, today’s sellers lack the preparedness and skills to defend organizational value properly and are witnessing its collapse.