But…What if this new reality isn’t really that new?
What if this reality is just speeding up the arrival of some things that were already happening in the B2B world? What if this is finally your chance to fix some things that always needed to be fixed?
We believe that today’s challenging environment is the final arrival of the Three Deadly C’s. Getting the next 6 months right could position your business to bounce back sooner and be stronger than ever before.
We believe that the biggest current threat that you face is becoming a commodity in your prospects’ eyes.
Due to the shift to consensus-based decision making and compressed selling time, the greatest concern CEOs should have is becoming a commodity – where the prospect sees no distinguishing value between you and your competitors. Once you’re commoditized to prospects, you’re knocking on the door of becoming less relevant and vital. Why? Because current sales and marketing approaches don’t work for the way today’s B2B buyers buy.