“What do we do now?”
That’s the question on the mind of every leader of a B2B company.
Standing still isn’t an option. Hope isn’t a winning strategy. But without answers, we can’t move forward. Our webinar will provide you with the answers you’re looking for. You’ll get the checklist, the timeline, and the plan you need to survive now and thrive later.
Join us for a FREE webinar to help put your business and sales team in the best position to win and win now in this new environment. We’ll discuss:
- The 4 most crucial things you have to do to better prepare and equip your team for the new reality.
- Why your competitors get stuck at the end of the sales cycle, and how you can get involved earlier and drive influence.
- How to drive consensus and make your solutions a priority worthy of action.
Brought to you by AIA Atlanta
Title: Game Changed: The New Priority in B2B Selling
Date: June 18, 2020
But…What if this new reality isn’t really that new?
What if this reality is just speeding up the arrival of some things that were already happening in the B2B world? What if this is finally your chance to fix some things that always needed to be fixed?
We believe that today’s challenging environment is the final arrival of the Three Deadly C’s. Getting the next 6 months right could position your business to bounce back sooner and be stronger than ever before.
We believe that the biggest current threat that you face is becoming a commodity in your prospects’ eyes.
Due to the shift to consensus-based decision making and compressed selling timeCompressed Selling Time Technology has enabled people to glean more education and insights without the assistance or guidance of salespeople. A 2020 Gartner study demonstrated that 83% of the prospect’s buying journey is completed before the salesperson is invited in. Less selling time prohibits effective investigation of need and trust building, putting all sellers at a disadvantage and making “selling” all about responding to requests, reacting, and order taking., the greatest concern CEOs should have is becoming a commodity – where the prospect sees no distinguishing value between you and your competitors. Once you’re commoditized to prospects, you’re knocking on the door of becoming less relevant and vital. Why? Because current sales and marketing approaches don’t work for the way today’s B2B buyers buy.
About the Speakers
Bryan Gray – RPG CEO
Revenue Path Group (RPG) CEO, Bryan Gray has the unique ability to apply the big thinking necessary to help leaders steer their organizations through times of velocity and uncertainty. Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan is well positioned to understand today’s highly competitive arena and help companies activate their prospects to make better and faster decisions.
Paul Davison – RPG COO
Paul’s professional experience includes an extensive career in technology and marketing consulting, working internationally with companies such as Daimler, BMW, ABB and AdTranz (now Bombardier). Paul’s ability to successfully create and implement transformational business solutions has received widespread attention, including being highlighted in the keynote address at IBM’s major international developer conference, Devcon.