Commodity Is As Commodity Does

An AEC Industry Exclusive Presentation

You’re busy, but are you gaining market share? Is your profitability going up?

The bottom line is, if you look the same, sound the same, and act the same as your competition, you’re going to be commoditized. And, the next step after commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter. is becoming irrelevant in the eyes of your clients.

This acclaimed and transformative presentation has been given at a number of AIA, ACEC and SMPS national and chapter events around the country and the number #1 response we receive from attendees is that they want the rest of the leadership in their organization to hear this message.

Get your team on the same page about the future revenue growth and sustainability of your firm when relationships and reputation are no longer enough by bringing this important conversation to your company or association.

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“This was the most important presentation we’ve had at these programs.”

Attendee, Nashville AIA

Book a date for “Commodity Is as Commodity Does” and start out 2019 learning how to:

Communicate your true value proposition
Avoid commoditization
Remain relevant in the eyes of the people that matter most: Your clients and prospects