WHAT TO EXPECT:
Learn How to Save Your Business from Margin Destruction
We’re all painfully aware that the selling world has changed. Even before the pandemic and resulting recession, forces were already working against your sales team: commoditizationCommoditization Absence of any perceived value, making it so that price becomes the only determining factor. Whether there is real differentiation or not, if the prospect’s brain cannot or will not distinguish this differentiation, it doesn’t matter., consensus decision making, and inability to access decision makers early in the buying process.
With the pandemic and everything else that has happened since the beginning of 2020, salespeople are more desperate and scared than ever, resorting to panicky selling and discounting tactics that destroy brand, price integrity, margin, and maybe even your business. Value selling goes out the window and they paint themselves into the role of a “Peddler” to the customer. They fail to establish themselves as a “Peer” to decision makers and are not viewed as a vital resource. They are ill-equipped and unprepared to effectively compete.
In just 60 minutes you will learn the underlying causes of this escalating destruction of your business and will be provided actionable steps to combat it and move your sales team from “Peddler” to “Peer.”
President & Sales Team Transformation Expert
Braveheart Sales Performance
Gretchen Gordon, President of Braveheart Sales Performance leads a team of consultants who solve sales problems for clients. She is an award-winning Sales Management blogger and has been recognized repeatedly as a Top 50 Sales Influencer.
As a self-proclaimed sales nerd, Gretchen is keenly interested in maximizing both sales skillsets and mindsets to help transform sales teams as she is passionate about saving companies from the massive cost of poorly executing sales teams.
Casey Brown is a pricing geek, consultant, and professional speaker. Her passion is for people to be paid well for their excellence. She is the president of Boost, a firm that helps companies improve profits through better pricing. She delivered a TEDx talk in 2015 with over 3.25 million views to date.
Casey is fluent in Spanish, is a certified GE Six Sigma Black Belt, and holds degrees in Chemical Engineering, Spanish, and Business.
Chief Executive Officer
The Revenue Path Group
Revenue Path Group CEO Bryan Gray helps leaders steer their organizations through our current “age of accelerations”, where the fight for relevance seems never ending.
Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan and his group are well positioned to help firms better compete and grow in today’s highly competitive arena – where those who don’t change and adapt will find themselves less and less relevant; losing to price, unable to convince of their value and losing too many opportunities that should’ve been theirs.