Three Must Haves For Your Convincing Advantages


Keep it simple, different, and memorable.

Convincing advantages will help you stand out and position you to win.

Note:  I recently wrote about messaging vs. convincing advantages (read it here) and launching your competitive advantages (read it here).

Here are three must haves for your convincing advantages.

  • Simple – must be easy to remember – easy to connect to real and relevant value.
  • Differentiate – what’s unique to you must be crisp and clear to your prospects.
  • Memorable – craft so they don’t forget – memorable advantages transform “outsiders and strangers” into engaged and effective “insiders” – aka people who buy you.

This simple and powerful transition will have you cutting through commoditization, confusion and no decision in no time!